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Morewave Network Edge |
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With next-gen. Class 5 switching capabilities at the network edge, the MTU (Multi
Tenant Unit) value proposition is nearly irresistible for providers and customers.
As the effects of the Telecom Act of 1996 continue to ripple through the marketplace,
building owners seek out new and innovative sources of revenue. One of the most
interesting opportunities lies in partnering with owners and managers of large
commercial buildings and complexes to provide tenants with voice and data services.
These multitenant unit buildings are communities often housing dozens of small and
midsize businesses. Providing leading-edge communications services to these businesses,
often overlooked and undeserved by many, offers attractive profit potential to
enterprising for Morewave who can meet their needs.
Numerous small and midsize businesses, many of them located in MTU office buildings
and these businesses spent millions for voice communications services and more for
data and Internet services in 1998. By 2002, these figures are projected to reach
double, respectively. These numbers illustrate a key trend in the MTU market: an
insatiable demand for communications services.
As the number of small and midsize businesses increases, so does the size and number
of MTU buildings. According to current estimates, there are 8000 office buildings of
greater than 100,000 square feet representing more than 2.2 billion square feet-located
in major metropolitan areas across the country. Divide that number by the number of
square feet in an office cubicle, and you've got a lot of subscribers.
Of course, are already providing voice services to these subscribers. In many cases,
long-distance companies are capturing their share. New long-distance entrants are
building and managing high-speed, nationwide fiber data networks and partnering with
ISPs to provide data services to MTUs; fixed wireless service providers are delivering
high-speed communications services via microwave or satellite earth stations on
MTU rooftops; and DSL providers and cable companies are reaching in to deliver
their services.
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The All-in-One Advantage |
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If Morewave partners with building management to provide all these services-including
voice-to a large MTU building or complex, tenants could enjoy the convenience of
dealing with a single provider, accountable to building management, for all their
voice and data services. Smaller businesses would have access to the reliable,
feature-rich communications package previously available only to large corporations.
All MTU subscribers would enjoy more responsive service, including faster installation
and service expansion. Placing the service provider in the role of the building's
gatekeeper enables more efficient service provisioning, while creating a strong
incentive to maintain high standards of quality and customer service. After all,
if tenants are dissatisfied, it won't be long before building management-and the
service provider-hear about it.
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Partners |
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Partnering with building management also offers Morewave a captive audience of
subscribers, ensuring profitable returns and low churn rates. MTU deployments
also reduce the need for costly unbundled network elements (UNEs). Partnering
with building owners offers service providers greater control of in-building costs.
Instead of leasing space in a central office, a service provider can have all the
space needed at no cost, providing the building owner with a share of service
revenues.
Perhaps the most attractive aspect for Morewave and you is the chance to tap
the profit potential of providing voice services as well as data services. While IP
services are on the rise, voice is still the most profitable.
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Challenges and Barriers |
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It's an attractive proposition for service providers and building owners alike. But
before striking a deal for MTU service provisioning, service providers must overcome
barriers. First, currently debated FCC regulations could negatively impact the MTU
business case. Some proposals under consideration would require commercial office
buildings to ensure open access to all providers, eliminating many of the
advantages of exclusivity.
Morewave must also eliminate their reliance on reselling voice and data services.
Being forced to buy services wholesale from major telcos limits Morewave is profit
potential. Resale discounts on voice services are typically 17 percent to 22 percent,
leaving precious little profit margin after billing, provisioning, sales and marketing
expenses. To overcome these challenges in the MTU marketplace, Morewave will
need to become facilities-based, deploying their own Class 5 switching systems.
To seize the MTU opportunity, Morewave has a new approach to Class 5 switching
that reduces the cost of entry and increases service flexibility to enable true smart
building functionality. Emerging next-gen Class 5 switching architectures are
designed to:

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Distribute Class 5 switching to the network edge (e.g., to the MTU building) at
a cost that is an order of magnitude lower than traditional Class 5 switches;
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Merge the circuit-switched PSTN with packet-switched IP networks;
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Enable new service creation through programmability and the flexibility of
an open application programming interface (API);
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Enable new service creation through programmability and the flexibility of
an open application programming interface (API);
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Provide a high degree of scalability;
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Protect initial investment by integrating with a wide range of interfaces,
protocols, media and network elements; and
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Redefine true, carrier-class design for maximum fault tolerance and zero
downtime.
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These architectures will enable Morewave to optimize their profit potential by
eliminating reliance on other carriers for Class 5 switching and services.
Built-in support for both circuit-switched and packet-switched networks
enables Morewave to tap the rich profit potential of voice services, while
offering attractive IP-enhanced services that differentiate their offerings.
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Distributed Intelligence |
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One key feature of the next-gen switch is a distributed control architecture,
which differs from conventional Class 5 switches that are based on common
control architecture. A centralized switching architecture limits flexibility with
large, costly, proprietary hardware and software. These switches are frozen
in the past, with monolithic software releases that prevent service providers
from rapidly developing and deploying new applications-the key to survival
in today's fast-moving marketplace.
In contrast, open, distributed control architecture provides flexibility. It
pushes Central Office functionality to the edge of the network-right to the
MTU equipment closet. The result is a distributed network infrastructure
that accommodates both circuit-switched voice and packet-switched data,
while leveraging open technologies to reduce costs and increase flexibility.
This shift is similar to the change that occurred in corporate computing
during the last decade, when economics and technology advancements
ushered in a new paradigm. Today, computer networks based on large,
expensive, centralized mainframes and "dumb" terminals, have been
replaced by distributed networks of low-cost, desktop computers.
Applications are pushed closer to the end user, reducing overall cost
and enhancing system flexibility, functionality and value. The next-gen
distributed switch architecture promises to change the telecom landscape
in the same way the desktop PC changed the corporate computing
landscape.
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Changing the Economic Model |
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The differences between the old Class 5 switching architecture and the
integrated next-gen switching architecture are even more apparent when
viewed in terms of dollars and cents (see Table).
| $3 million startup cost |
$100K startup cost |
| Common control |
Distributed control |
| Remote Switching Modules (RSMs) and digital loop carriers (DLCs) |
ATM and/or IP core switching and backbones |
| Adjunct boxes for enhanced services |
Edge Class 5 access device with integrated, enhanced services
and converged network access |
Next-gen switches promise a quicker return on investment, faster time-to-market
and reduced overall cost of ownership. With upfront costs a fraction of the expense
of traditional Class 5 switches, next-gen switches make a facilities-based MTU
deployment a reality. This economic model is further strengthened by the
architecture's scalability. Service providers can start small and cost-effectively
build their network as their subscriber base grows. This reduces network elements
and protects technology investments-critical priorities for Morewave’s targeting
MTU deployments, where the ability to match costs to revenues is the key to
profitability.
Next-gen switches also provide strong back-office integration, simplifying
administration and reducing staffing burdens. They support remote management
of multiple, distributed switches. These advantages reduce the cost and
complexity of managing multiple MTU deployments and reduce the need for
costly truck rolls for provisioning, software maintenance and upgrades.
While infrastructure issues are critically important, services are the key to success
in any MTU deployment. A switch architecture designed for multi-network support
gives service providers the flexibility to integrate with the full range of technologies
availability-from traditional time division multiplexing (TDM) networks to packetized
networks based on IP and ATM to wireless and cable networks. Given the
investment in TDM infrastructure, we are likely to have a converged environment
for some time. By providing true Class 5 switching plus support for IP, ATM and
other data-centric networks, next-gen switches provide a cost-effective solution
for today and a flexible path to the network of tomorrow.
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Building the Future |
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Given the pent-up demand for services by small and midsize businesses, the
MTU opportunity will continue to grow. Today, with the rise of new business
models, companies are demanding innovative voice and data services that keep
them in touch with customers, vendors and partners around the world-in real
time. In many cases, these needs may best be satisfied by a single, responsive
service provider partnering with building management to provide a customized
service package to building tenants.
By pushing platform intelligence right to the building equipment closet, next-gen
switches change the old rules making the MTU opportunity a profitable reality.
Broad network support and rich, programmable functionality opens the door
to the kind of next-gen services today's business subscriber demands.
While the future of MTU service provisioning is still taking shape, one thing is
clear:
The service provider that gets to the equipment closet first will have the
advantage. Next-gen switch architectures could be the foundation on which
tomorrow's smart buildings are constructed.
For more information, please contact us, and we are pleased to meet with you
to further outline how Morewave can become a valued IT service partner.
morewave@morewave.com
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©2003 Morewave. All rights reserved. |
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